A campaign has begun in order to improve the image of Islam after a recent poll by YouGov revealed that more than half of British people associate Islam with terrorism and violence.
"Inspired by Muhammad" aims to promote Islam as a peaceful faith, and the positive contribution it has on British society. Posters of Muslims with captions read: "I believe in rights for women... so did Muhammad" will be seen at bus stops, Tube stations and even on London Cabs.
A YouGov poll found that 58% of the British population surveyed associated Islam with extremism, 50% associate it with terrorism and 68% feel the religion encourages the repression of women.
TV presenter and Islam convert Kristiane Backer is one of the many faces of the campaign.