Web services that suck
At the tail end of the last millennium, before blogs and definitely before social media, there was a book published called Web Pages That Suck, a guide to badly-designed web pages aimed at people who want to design good websites. The author, Vincent Flanders, turned the concept into a website which he continued updating until 2015; the site now has clearly been abandoned, with lots of missing image markers and ads in every in-between space. Bad web pages were often full of animations and other material which distracted from the actual content, or the product someone was trying to sell. One website that really did suck was MySpace, an early social media contender, principally aimed at musicians (it allowed people to upload music for download) but used by lots of others as a networking site. It allowed users to make their pages as over-the-top as they liked and pages often had animations that made the text illegible and which took several minutes to load. It was taken over by Microsoft, which didn’t improve those matters until it was too late, and made it unfashionable in the era of the infamous bug-ridden Windows XP and processor-hogging Vista. It was crying out to be replaced and when Facebook came along, it was swiftly abandoned.
Last year a book was published by Cory Doctorow, former co-editor of Boing Boing and long-time advocate for online freedom as part of the Electronic Frontier Foundation and Open Rights Group, titled Enshittification (edited extract here; you can order the book from their bookshop). This book was a thesis about how online services that were (or appeared) good to begin with go bad as their owners try to monetise them. In the early days, the owners portray themselves as freedom-loving in contrast to their competitors (like Microsoft and MySpace) and offer exceptionally good deals to consumers by undercutting existing companies using their venture capital, but then betray their users by selling their data to commercial customers, then betray the latter by making it more and more difficult to sell their products and publications, imposing onerous fees, limiting the reach of content and punishing them if they link to their own websites. The good deals end, the prices go up, the customer service and quality go down. Ultimately, you end up with a platform offering little other than garbage, surviving only because it is difficult for people to move as all their friends are on the site, or because they have bought a lot of music, video or literature which is locked to the apps, or because the competitors have been put out of business. He contends that “ultimately, they die”, but the principal enshittified web services have survived a lot longer than the sites, which included a fair few stinkers like MySpace, that they replaced. (Amazon does provide some value; its Prime membership offers include some films and music, and its returns system is better than a lot of the competition, but the deterioration of the goods on offer is undeniable.)
I’ve been online since 1995, when public access to the net was quite new, and I’ve been blogging since 2004, so I’ve seen how the Internet has developed. Search has changed from a number of competing engines like Infoseek, Excite, Yahoo and others to just Google and the privacy-oriented DuckDuckGo, neither of which existed in 1995. Early Google, in the late 90s, was just so good that it rapidly put most of the early contenders out of business; Yahoo survived because it took over a number of other services, although some have since been sold, such as Flickr; in the drive to monetise the services, paid content comes first after a useless AI-based summary. Social networking and interaction were provided by email lists and the Usenet newsgroup system; in the early 2000s, and particularly following 9/11, blogs grew more prominent. Finally, in the late 2000s, social media and what was then called ‘microblogging’ exploded, including Twitter and Facebook. Other sites existed back then; the Twitter protocol was used by rivals StatusNet and Identi.ca, neither of which still exist, while Facebook had competitors like Bebo, which was sold to AOL in a much-derided $850 million deal that cost the latter’s CEO his job and is now defunct, although it has been relaunched and then closed down again since 2013. Google made several attempts to launch microblogging and social media apps, none of which still operate. I wrote about Google Plus when it first launched, but Google strangled it at birth by not including functionality which Facebook had, or which Facebook had removed and which users might like. It had no group functionality, apart from anything else.
The thing is, Facebook was always horrible. It both sucked as a service, and was evil. It grew because of the disadvantages of the existing social media options: it wasn’t MySpace with its slow animations and legibility-destroying backdrops, it made it easy to share personal content without having to set up a blog, and it has mostly been free of spam, which was the bane of anyone who ran a blog which allowed user comments before 2007. The downsides were that features changed all the time, with valued functionality removed (such as the discussion forums within the group system) or senselessly changed (such as merging mail with chat), as I mentioned in that article on G+. Worse, earlier versions of FB had a ‘ticker’ feature which told all your friends if you made a comment on any post or group which was not private. I used to call this feature Snitchbooking. This was a large part of what makes Facebook actually evil rather than just bad: old social media consisted of email groups and forums about specific subjects, and if you posted on one, it didn’t appear on any other. Here, all your friends were on the same platform and you couldn’t keep groups of friends separate anymore. On most of the old sites, you could use a handle or pseudonym; Facebook demands that you use your real name.
Back in 2008 when Facebook was in its infancy and blogs were still popular, I spoke at a Muslim community event called “Wired Warriors” in London and put my view forward that there was going to be a “blog crunch”: that the blogosphere was heavily dependent on corporate off-cuts and long-shot business models, such things as offering the principal service for free while charging for support that a lot of users would not need, and that this situation would not last very long as blog hosts would need to pay bills. In the event, some blogging sites have not succumbed to this; WordPress still offers a functional free version of their hosted blogging platform and Blogger is still going, though TypePad has closed, LiveJournal was sold to a Russian company and Movable Type, a popular choice to run a blog in the 2000s with free and cheap personal plans, is now an expensive corporate product. However, a number of blogs disappeared in the move to social media and microblogging, as did a number of privately-hosted forums, and it’s those sites that have fallen victim to the crunch I predicted back in 2008: Twitter got markedly less useful as first Jack Dorsey and then Elon Musk sought to monetise it, restricting then blocking third-party clients and making ‘curated’ feeds the standard, while Facebook has undergone hyperenshittification — a shitty site getting even shittier — with friend and chosen-content feeds very difficult to find and the home feed being filled with promoted, often auto-generated slop, clickbait and churnalism. Meanwhile, Twitter (now branded X) has a default feed increasingly filled with racist and politically extremist content, driving a number of long-standing users to decamp to new, but underused, competitors such as BlueSky and Mastodon. On both sites, it has become difficult to promote blog articles, while many of the forums and email lists that previously allowed their promotion have closed.
Cory Doctorow gives some ideas as to how to de-enshittify the online world; these include unionising tech workers and strengthening anti-trust (competition regulation) laws so that one company cannot force competitors out of the market with subsidised undercutting or monopolise the supply chain. Sadly, the political climate right now is very much against any such legislative changes in many countries. Another legislative trend that makes resisting enshittification more difficult is the wave of online safety laws, requiring web service operators to impose age verification or police their services to ensure children are not exposed to ‘adult’ content. The motive is quite understandable, but it is precisely the large, established, enshittified service operators which have the resources to access this kind of technology, not those seeking to re-establish private forums or indeed new, open social media platforms, and this has led to some sites run on a shoestring to close, or to block users identifiable as being in the UK, Australia or other countries where such laws exist. One important way of reclaiming the online space is for a fund to be built up to buy out Twitter, either by an offer to its current owner or in the event of a distress sale. This would secure Twitter as a community resource and restore it to what it was before so much of its functionality was stripped away.
Is there a way back to what we had before social media swept it all away? Do we want those days back? Blogging was a lot more fun when people responded and there were lively discussions in the comment sections, but I also remember dealing with floods of spam and with Islamophobic comments; I don’t think I’ve had a single blog comment in a few years and I haven’t seen a lot of my old regulars for years now. For a while the discussion moved onto Facebook and Twitter and then it stopped altogether. Maybe people don’t read blogs anymore, but there are things you can’t say in a Twitter thread and we don’t want our writings to be stored on a social media site that might just choose to exclude us from it. When bloggers started shutting their sites down and moving onto Facebook around 2007, I had a sense that it wouldn’t end well and my fears were largely confirmed.
Sara Sharif
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Maccabi Tel Aviv fans singing one of their favourite chants (source:

Charlie Kirk
A man being arrested near the Brook Hotel in Norwich
Still from a video of Cycling Mikey’s bike being struck by the black Fiat.