We are now at the starts of a leadership contest for the Labour party following the election defeat and Ed Miliband's resignation.
Today the nomination stage ended.
Unfortunately the biggest lesson from the election defeat has not been learnt: policies don't matter, image does.
If people had focused on the Conservtive party's policies, they wouldnt have done as well - they had massive policy gaps and a £12 billion black hole that will hit the poorest hardest.
However David Cameron was more photogenic.
None of the new Labout candidates are. Chuka Ummuna was, but he has already withdrawn.
With the current candidates, no matter the policy, Labout are setting themselves up for failure again, barring the Conservstives choosing an even less photogenic candidate prior to the next elections.