Painkillers and headaches
Remember when painkillers were kept in a glass bottle in the medicine cabinet? Maybe not. But back then, if you had a headache, you'd wait until you got home, open the dusty bottle, and swallow a white, powdery pill, which tasted disgusting. Now, when we have a headache, we don't wait. We pat our pockets, or dig into our bags. And if you don't have any on you, somebody else will. You sometimes see people taking the packets out in pubs and putting them on the table, next to their drinks. Then they take a pill, and wash it down with wine. And the thing is, the packets look nice. They look smart. There's no stigma. Why? Because the marketers got hold of them.